{"id":999,"date":"2014-01-14T10:49:51","date_gmt":"2014-01-14T09:49:51","guid":{"rendered":"http:\/\/blog.vertice.org\/?p=999"},"modified":"2014-01-14T11:17:30","modified_gmt":"2014-01-14T10:17:30","slug":"y-tu-que-marca-tienes","status":"publish","type":"post","link":"https:\/\/grupovertice.com\/blog\/y-tu-que-marca-tienes\/","title":{"rendered":"Y t\u00fa, \u00bfqu\u00e9 marca tienes?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.vertice.org\/wp-content\/uploads\/2014\/01\/marca-personal.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1000\" alt=\"marca personal\" src=\"http:\/\/blog.vertice.org\/wp-content\/uploads\/2014\/01\/marca-personal.jpg\" width=\"600\" height=\"252\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">En la actualidad existen diferentes expertos que comparten sus conocimientos, a trav\u00e9s de las redes, para que aprendamos a construir nuestra <strong>marca personal<\/strong>\u2026pero, \u00bfqu\u00e9 es eso de una marca personal? Una de las mejores definiciones es la siguiente: \u201c<i>la marca personal consiste en\u00a0<strong>descubrir certezas y particularidades<\/strong>\u00a0de uno mismo y\u00a0<strong>transmitirlas<\/strong>\u00a0a los otros<\/i>\u201d (Daniel Schawbel y expertos,\u00a0<em>FrontPage<\/em>, 2009).<\/p>\n<p style=\"text-align: justify;\">En cierta medida, todos o casi todos tenemos una marca personal, algo que nos diferencia de los dem\u00e1s, pero no siempre sabemos mostrarla. No hay que ser un s\u00faper futbolista o una s\u00faper cantante para tener una marca personal y sacarle el rendimiento que nos marquemos.\u00a0 Gracias a la llegada de internet, esto ha cambiado radicalmente. Ahora encontramos una serie de recursos en Internet, tales como p\u00e1ginas personales, blogs, Youtube, Twitter o redes del \u00e1mbito de Linkedin. Todos ellos\u00a0son servicios gratuitos accesibles a cualquiera y que hace solo 10 a\u00f1os no exist\u00edan.<\/p>\n<p style=\"text-align: justify;\">Cuando nos embarcamos en cualquier proyecto, lo hacemos para alcanzar unos <strong>objetivos<\/strong> concretos y en funci\u00f3n de esos objetivos estableceremos una <strong>estrategia<\/strong>, que no es otra cosa que un plan de acciones encaminadas a lograr nuestros prop\u00f3sitos. La meta es clara: <strong>T\u00fa vas a ser tu propio \u201cm\u00e1nager\u201d.<\/strong><\/p>\n<p style=\"text-align: justify;\">Por tanto, podr\u00edamos definir la estrategia de marca personal como el\u00a0<strong>proceso en el que identificamos una serie de objetivos personales y\/o profesionales y trazamos un plan de acci\u00f3n para alcanzarlos de la manera m\u00e1s eficiente posible en funci\u00f3n de los recursos que tenemos disponibles.<\/strong><\/p>\n<p style=\"text-align: justify;\">El dise\u00f1o de nuestra estrategia de marca deber\u00eda ser el primer paso para poder alcanzar el \u00e9xito. Perder un poco de tiempo al principio nos ahorrar\u00e1 mucho tiempo y disgustos en el futuro. Y sobre todo, hay que tener en cuenta dos cosas:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ser constante en su mantenimiento.<\/li>\n<li>Estar muy pendiente de todo lo que se vaya publicando.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" align=\"center\"><a href=\"http:\/\/www.vertice.org\/emprende-proyecto-para-ti.html\"><strong>\u00bfTe atreves a crear tu propia marca?<\/strong><\/a><\/p>\n<p>Por\u00a0<b><i>Carmen Mora<\/i><\/b>\u00a0| Fundaci\u00f3n V\u00e9rtice<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad existen diferentes expertos que comparten sus conocimientos, a trav\u00e9s de las redes, para que aprendamos a construir<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Y t\u00fa, \u00bfqu\u00e9 marca tienes? 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